Take this ad for example; this here is Danica Patrick, who is a race car driver. Now this ad is selling nail polish, as you can see from the bottom right corner/her "pop of color" finger nails; great advertising, in my opinion. I just love how it not only sells what it's supposed to, but it also keeps Danica within her element of being a race car driver. The greatest thing about this advertisement is that it potentially attracts an unlikely audience to racing. Not saying that females can't enjoy racing (my mom is a hardcore Earnhardt Jr. fan), but the fact that this ad is for nail polish will likely appeal to women, and possibly even be interested in seeing what NASCAR or indy racing is all about.
Another good ad I spotted was this one featuring Tiger Woods. This ad for Nike was done shortly after Wood's sex scandal we've all heard about. The big, bold, "Winning takes care of everything" is rather ironic, which may or may not have been Nike's intentions, though I feel it was definitely intentional. This ad was certainly controversial because it made Wood's scandal appear to be something of little importance, or that it wasn't a big deal. Regardless of whether the feedback was positive or negative, overall it was still getting the attention it was seeking. So even though some people were very aggravated at this, it was still a very successful ad, and it did help boost Tiger's career.
I do feel that athletes take advantage of advertisements because it is a really useful tool in promoting who they are, while also profiting from it.
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ReplyDeleteGood job, I like how you said that the Danica Patrick ad appeals to not only women but nascar fans as well. It was a good point, people who may not be fans of the sport may try watching it or become interested because of this ad. It's a great example of cross-promotion. Also I think that Nike ad was intentionally trying to downplay all the drama that surrounded Tiger after his affair as well. They are supporting him which is cool to see because a lot of times if an athlete does something the public views as unfavorable, they are dropped by their sponsers, but this was an exception. Great post.
DeleteLove reading your posts! Agree with brad how danica Patrick is a nascar driver but the ad was for nail polish. no need for her to be in a car. we get it! You don't need to show it off!
ReplyDeleteI agree that it was a great way to keep Danica in her element but to still appeal to a crowd that wouldn't typically enjoy NASCAR
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